Big Mac or the Big Guy

I was amused and saddened at the same time. It seems that more people know the ingredients of a Big Mac than know the 10 commandments. You can make the case that there are only 7 ingredients that make up a Big Mac versus 10 commandments, but you are checkmated by the importance of knowing the latter over the former.

It's amazing what one can remember because of a good commercial jingle. Advertisers and merchants count on it. Bumper stickers, talking points and sound bytes make up a lot of our social dialogue. If it can't be put on the front side of a t-shirt, then it's probably too complicated. But we are paying the price of shallowness instead of reaping the benefits of depth.

But a snippet created for an easy sell hasn't been lost on the Christian world. After all, Calvinists have created TULIP as an anagram for a very complicated theology. And who can forget the "4 Spiritual Laws" for sharing the faith. It isn't a sin to create a memorable advertising campaign if you believe in your product and want to sell a lot of it. Maybe we need a few more gifted people handling God's PR?

By the way, I forgot the jingle for the Big Mac, but I also have to confess that it took me a few minutes to jog the memory of all 10 commandments again. :)